Selling Chocolate Candy At Craft Shows

by Denitta
(New Orleans, La)

I need help with selling chocolate candy at craft shows.

Hi, My name is Denitta. I am doing my first craft show and I have no idea on how many items to make.


I make chocolate covered treats. The craft show is open from 9-3.


Can you please help me?
Thanks!

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Hi Denitta,

First let me say congratulations on your decision to try your hand at selling chocolate candy at craft shows. Sounds like a lot of fun!


It's nearly impossible for me to predict how many chocolate covered treats you'll be able to sell at your first craft show. There are just TOO MANY factors that will effect the sales volume.


Let me give you an example of the variables I'm referring to:

• How big is the craft show?
  
• How many people will come through the show during those 5 hours?
  
• How many (if any) other stallholders will also be selling chocolate treats? Other foods?
  
• What price will you be asking for your chocolate covered goodies?
  
• How good or "tasty" do they look (I call this the temptation factor)?
  
• What area of the country is the craft show being held (lower income or high income)?

As you can see, the answers to those questions will all have an effect on how much chocolate candy you can realistically expect to sell.


Do you know anyone who has been to the same craft fair on a previous occasion? Maybe they can give you an idea of the traffic volume and the buying potential of the attendees.


I would suggest that you consider making as many as you can reasonably afford to make and store appropriately for the event.


If you sell out early, have some paperwork ready for you to take orders! :) You can always fill orders for a future date.


If you don't sell enough, have a back-up plan of how you can sell the extras. Perhaps a local business, hospital, school, etc., would have a staff lounge where they would allow you to place them for sale the following week. It never hurts to ask!


Some chocolate covered goodies can be frozen and used for the upcoming holidays among your family and friends, if necessary, so you won't be completely wasting your money if the treats don't sell.


I hope these tips will help you make selling candy at your first craft show a real success! Be sure to let me know how it all turns out. :)


Take some photos of your treats and send them to me via email and I'll add them to this page.

Blessings,
Angie (at) chocolate-candy-mall.com