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Submitted by: Angie

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Hi Dave, I'm sure you're right, although I'm not adamant about it. I suspect most people who think of carob as a "chocolate substitute" realize it is not really chocolate at all. It's true that people who taste carob for the first time may be disappointed because they are expecting it to taste like chocolate. I don't think it's really the semantics that cause the problem. I imagine that no matter how much you SAY that it isn't chocolate and doesn't taste at all like chocolate, people who have eaten chocolate would still subconsciously expect it to taste similar anyway because of the appearance. I'm from the US but have lived in Australia for the last 11 years. It was sooo annoying the first year or two here when it came to food. The food looked the same as American food but the taste was extremely different. Every meal was rather disappointing until I got used to it. No matter how much I told myself it wasn't going to taste the same, my mother still expected the familiar tastes because of the appearance and past experiences. I can't even really explain WHY it tasted different, unlike carob and chocolate. :-) It seems there just something overpowering about our senses that does us in! Thanks so much for adding your comments. I always appreciate great input on the site. I hope you'll share again in future.

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